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Brand Guidelines

EmuGroup product Brand Guidelines

With all of our brands, we’re very protective about our brands and any partners that we work with need to promote our products in accordance with our brand guidelines to keep a consistent and professional appearance.

The original EmuCasino brand guidelines

Although its brand guidelines are now obsolete, launched in July 2012, the original EmuCasino proved to be a highly successful site with a quirky, yet fun feel to it with an Australian theme that captured the imagination of its players.

The site had the following brand guidelines:

Fonts

  • Primary font: Bellerose (logo)
  • Secondary font: Arial (bold)

Font Colours

  • Standard orange: ff8503
  • Black: 000000
  • White: ffffff
  • Grey text: 888888
  • Green: 188648
  • Brown: 3f1b00

Other

  • Orange: darker- static
    • ff8300
    • bd4100
  • Lighter- roll-over
    • ffa50b
    • f57403
  • Gray: darker- static
    • b0afae
    • 6e6e6e
  • Lighter- roll-over
    • c9c8c6
    • 9e9e9e
  • Green: darker- static
    • 2aba7c
    • 0c6325
  • Lighter- roll-over
    • 51dea1
    • 19a943

The re-launched EmuCasino 2.0 brand guidelines

Following on from the success of the original EmuCasino site, we re-launched our EmuCasino site in July 2014, exactly two years after the highly successful original. The main objective was to offer customers far better functionality and an overall greatly improved user experience and retention setup. Although we kept the overall brand colours and theme similar, numerous changes were made to reflect the overall fresh design that included changing the brand guidelines.

As such, the below brand guidelines are the current and correct ones:

Fonts

  • Primary font:
  • Secondary font:

Font Colours

  • Standard orange:
  • Black:
  • White:
  • Grey text:
  • Green:
  • Brown:

Other

  • Orange: darker- static
    • ff8300
    • bd4100
  • Lighter- roll-over
    • ffa50b
    • f57403
  • Gray: darker- static
    • b0afae
    • 6e6e6e
  • Lighter- roll-over
    • c9c8c6
    • 9e9e9e
  • Green: darker- static
    • 2aba7c
    • 0c6325
  • Lighter- roll-over
    • 51dea1
    • 19a943

 

Fonts

  • Primary font:
  • Secondary font: