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Player retention

EmuPartners player retention

We strongly believe that player retention is key to running a successful business, looking after your players is a sure way to improve the chances of them coming back and using your services again. As a general rule, its far more cost effective and easier to keep hold of current existing customers than to acquire new/replacement ones constantly.

As such, we invest a lot of time and effort into retaining our customers to keep them happy and satisfied, ensuring that they get a good deal, no matter what the outcome of their game play.

Bonuses and Promotions

As part of the EmuCasino brand re-launch in July 2014, our casino was migrated across to a powerful new platform that has allowed us to now offer a wide and comprehensive range of bonuses and promotions to keep our customers satisfied including:

  • Reload bonuses
  • Cash bonuses
  • Free spins bonuses
  • Casino races
  • EmuPoints – loyalty scheme
  • Achievement reward bonuses

Within our EmuCasino brand we offer a comprehensive loyalty scheme that includes:

  • EmuShop – a virtual shop where customers can exchange loyalty points for bonuses
  • Extensive VIP levels that alter the wagering/points ratio depending on the player level
  • Plus much more

Great, friendly customer support

As part of the open and honest way our brands are run, we believe in being friendly and honest with our customers with a casual, but professional approach with meticulous attention to detail. In fact, this is one of things that we believe sets us apart from some of the competition and means customers will speak highly of our brands and their overall experience.


Within a players lifecycle, after a set time period as a general rule, most customers will eventually go dormant. This can be for a mixture of reasons, however is often due to a customer choosing to play with another operator. With a re-activation campaign we actively try to get the customer back and playing by incentivising them with exclusive offers both by Email, SMS & telephone.

So what does all this mean to you?

When we actively retain the customers you send to us – their average life time value (LTV) increases, which ultimately means that you’ll earn more commission from the players you send through to our brands. On top of this, as experienced affiliates know, affiliates generally only start to see the returns on the players they send through, after the first couple of months.